By Laurel Redding
We had the opportunity to visit another dairy, in addition to the Pokhara Model Dairy – although perhaps dairy is a bit of a misnomer. It was actually a dairy processing plant – the second largest dairy company in Nepal, with a very interesting business model.
This company, called Sujal Dairy, collects milk from milk cooperatives made up of local farmers – ie: they have no animals of their own, as most dairies in the US do. Sujal, headquartered in Pokhara, collects 50,000L of milk a day from 70 different cooperatives throughout Nepal. Each cooperative collects milk from around 200-300 farmers (70% cow milk and 30% water buffalo milk). The cows – mostly Jerseys crossed with local indigenous breeds – are actually bought (and insured) by Sujal, given to farmers, and farmers slowly pay for the cow in milk. Farmers raise the cows, milk them (manually of course), then bring buckets of milk (usually 2-4L a day) to the cooperative’s holding/cooling vat. Sujal sends its trucks out, collects the milk, then processes it in their plant in Pokhara.
We were given a tour of the plant (unfortunately we were not able to take pictures), provided sample products (ice cream and flavored milk!), and talked with one of the vets who works there. This business model – that of a dairy processing plant collecting milk from farmers – is pretty much the only type that exists in Nepal on a commercial scale. Sujal’s main competitor – Chitwan milk – operates a similar type of business.
Here are some interesting facts about Sujal’s business:
- They have a capacity for processing 100,000L of milk a day, but due to a shortage of milk, only get around 50,000L.
- They distribute 20,000L of liquid milk per day to the city of Pokhara, 5000L is made into yoghurt, 192L is used to make 2000L of ice cream (yes, ice cream is mostly air!), and the rest is used to make powder milk.
- Powder milk is actually their biggest seller – they export most of it to Pakistan, India, China, and other neighboring countries. Their biggest demand in Nepal is for butter.
- They provide veterinary care to all farmers who receive their cows – vaccinations, artificial insemination if desired (although AI has a lower conception rate than natural breeding) and nutritional advice.
Some of the challenges Sujal faces:
- In terms of animals, their cows and buffalos are usually fairly healthy; however, sometimes they have problems of plant poisonings (since most animals graze on pasture), mastitis and dystocias.
- Sometimes cooperatives add sugar to their milk to increase solids (which means a higher price of milk, as Sujal pays based on fat/solids content). However, Sujal cannot terminate the business relationship because there is already a shortage of milk. Instead, the company stations its employees at all cooperatives for quality control.
- Male calves represent quite a burden for farmers, as they can only be used for labor (and only after 2-3 years of age); farmers would like to be able to cull/euthanize bull calves, but doing so is illegal in Nepal (as cows are considered sacred).
It was a very interesting visit, and it was further evidence of how small and tight-knit the veterinary community in Nepal is – the Sujal dairy vet was a student of Dr. Dipesh, our research assistant!


4 comments
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August 19, 2010 at 11:31 am
Shreelal sah
Dear sir,
i am student of BBS(waitting for the result), need to complete a Filed work and i am going to study about Feasibility analysis of Cow and Buffalo Firm. So I need fact details of It. So It is requested you to help me sir as you can,
Further,
I belongs to Village area. i see people who have cow and buffalo, are able to give their product(milk) at very low cost. Therefore I like to open also a Milk Collection Co-oprative/Center for you because i have learnt about you. Also i am very interested to open such Firm in my Village.
I hope you will provide me valuable information.( if you want 9845214803)
Have a great time sir,
September 6, 2010 at 6:33 am
krishna nuepane
Dear Sir,
We are doing cow firm in Simra, Bara, Nepal.Its a coopeative firm. There are 55 members in our firm. We produce milk, ghee,Cart, Paneer & other milk product & sell it in local market.
We are facing some problem,like we need good milk maid cow. But we have local jursey. They give us maximum 10 to 12 lts milk
Therefore we need more milky cow.
If you kindly help us for it our firm will always gratute for you.
October 4, 2010 at 8:15 am
Sarju Prasad Sharma Khanal
Dear/Madam
This is Sarju Prasad Sharma Khanal, I am really interested to open my own cow firm in Nepal but i dont have enough knowledge/idea to run this business so hopefully, you will provide me more informations concerning about it.
Sincerey,
Sarju Prasad Sharma Khanal
Contact No. 9845243945
November 9, 2010 at 9:13 am
glance himalaya tours nepal
i would like to open a new cattle firm.